The Story of TWO-01: Where Passion Meets Purpose
TWO-01 Hair was born from the vision of Ashley Branda, a stylist with a deep passion for people and a relentless drive for excellence. After years behind the chair, Ashley dreamed of creating more than just a salon—she envisioned a space where artistry, innovation, and client experience would come first.
With a focus on hand-selecting the most talented stylists and using only the highest-quality products, Ashley built TWO-01 around a simple yet powerful philosophy: clients should walk out loving their hair—and themselves.
The “TWO-01Way” isn’t just about beautiful hair. It’s about making every guest feel seen, heard, and confident. It’s a culture rooted in education, integrity, and collaboration. From precision cuts and custom color to luxury treatments and extensions, every service reflects Ashley’s commitment to excellence and her belief that great hair can be life-changing.
Welcome to TWO-01. We’re glad you’re here.
With a focus on hand-selecting the most talented stylists and using only the highest-quality products, Ashley built TWO-01 around a simple yet powerful philosophy: clients should walk out loving their hair—and themselves.
The “TWO-01Way” isn’t just about beautiful hair. It’s about making every guest feel seen, heard, and confident. It’s a culture rooted in education, integrity, and collaboration. From precision cuts and custom color to luxury treatments and extensions, every service reflects Ashley’s commitment to excellence and her belief that great hair can be life-changing.
Welcome to TWO-01. We’re glad you’re here.



What Our Clients Says
Client's Testimonials
EXCELLENT Based on 56 reviews diana gasperoni2025-06-05Trustindex verifies that the original source of the review is Google. The service and the atmosphere are amazing! I highly highly recommend!! Brianna Lanci2025-05-08Trustindex verifies that the original source of the review is Google. The best hair salon experience I’ve had in Hoboken! Kelly was very knowledgeable and helpful & reception is great too- I could tell before I even went from the friendly energy when calling to book! Tanja Guest2024-11-26Trustindex verifies that the original source of the review is Google. Krista is literally the best! She saved my hair big time. They use real foils and actually put in the work and time which leads to an incredible result. My old salon told me “balayage” looks so much better. It’s BS they just get you out quicker and have less work. I love two01 so much!!!! All ladies are super friendly and professional including the person scheduling! They’re flexible too … 10/10 Alyssa Cook2024-09-21Trustindex verifies that the original source of the review is Google. I see Krista and she’s the best stylist I’ve ever had! Every time I leave the salon, my hair looks fabulous! Highly recommend! Cinthya P2024-07-17Trustindex verifies that the original source of the review is Google. Excelente servicio, personal muy atento. Melanie Espana2024-04-18Trustindex verifies that the original source of the review is Google. Kathy has been my hair stylist for years now and I wouldn’t change her for the world! Even as I’ve moved further away (now living in westchester) I still travel to two01 twice a year religiously. I have also referred friends to the salon and all have been just as pleased with other stylists and their work. I can truly vouch for two01 with all sincerity. 💕